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Symbolic-emotional marketing for public transport

Measures for user-oriented offer design and communication

Fast facts

  • Internal authorship

    Prof. Dr. Marcel Hunecke

  • Further publishers

    • Klaus J. Beckmann
    • Armin Langweg

  • Publishment

    • Düsseldorf: Alba 2007

  • Anthology

    Symbolisch-emotionales Marketing für den ÖPNV

  • Journal

    null

  • Organizational unit

    Applied Social Sciences

  • Subjects

    • Social psychology

  • Publication format

    Monograph (Other document type)

Quote

Hunecke, Marcel, Beckmann, Klaus J. & Langweg, Armin 2007. Symbolic-emotional marketing for public transport. Düsseldorf: Alba.

Notes and references

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