Publications
Anthology contribution
Conference paper
- Lindenbeck, B., 2020. A research framework for analyzing customer journeys in the digital age. Enlightened marketing in challenging times, .
- Lindenbeck, B., 2020. Die Bestimmung hinreichend umfassender Datenbestände zur Konzeption von Marketingkampagnen. Dialogmarketing Perspektiven 2019/2020, .
- Lindenbeck, B. and Olbrich, R., 2019. Improving tarteting by taking long-term relationships into account. Developments in marketing science: Proceedings of the Academy of Marketing Science. Finding new ways to engage and satisfy global customers, .
- Lindenbeck, B., 2019. Zur zielgrößenabhängigen Bestimmung der (Erfolgs-) Faktoren im Targeting. Dialogmarketing Perspektiven 2018/2019, .
- Lindenbeck, B. and Hundt, M., 2017. Is online always better? Luxury Industries Symposium Papers, Available at: <http://archives.marketing-trends-congress.com/luxury_industries/2017/pages/PDF/017.pdf>.
- Olbrich, R. and Lindenbeck, B., 2017. Targeting direct marketing campaigns by a more differentiated view on general sales. Proceedings of 15th International Marketing Trends Conference, .
- Olbrich, R. and Lindenbeck, B., 2016. Targeting direct marketing campaigns with a view to continuous obligations. 23rd Recent Advances in Retailing & Services Science Conference, .
- Bormann, P. and Lindenbeck, B., 2016. Misbelief about synergies. Proceedings of the EMAC 45th Annual Conference, .