Sie befinden sich hier:

Prof. Dr. Sabrina Scheidler

Person

Publikationen

Publikationen

2018

Scheidler, S., Edinger-Schons, L.M., Spanjol, J., and Wieseke, J. (2018), “Scrooge Posing as Mother Theresa: How hypocritical Social Responsibility Strategies Hurt Employees and Firms”, Journal of Business Ethics, forthcoming.

Edinger-Schons, L.M., Lengler-Graiff, L., Scheidler, S., and Wieseke, J. (2018), “Frontline Employees as Corporate Social Responsibility (CSR) Ambassadors - a Quasi Field Experiment”, Journal of Business Ethics, forthcoming.

 

2017

Schons, L.M.,, Scheidler, S., Bartels, J. (2017), “Tell me how you treat Your Employees! A Field-Experimental Study on Customers’ Preferences for Companies’ CSR Efforts in the Employee Domain”, Journal of Marketing Behavior, 3(1), 1-37

 

2016

Scheidler, S., Schons, L.M., und Spanjol, J. (2016), „Internal Marketing of Corporate Social Responsibility (CSR) Initiatives: CSR Portfolio Effects on Employee Perceptions of Corporate Hypocrisy, Attitudes, and Turnover“, Rediscovering the Essentiality of Marketing, 553-554. Springer, Cham.

Schons, L.M., und Scheidler, S. (2016): Forschungskooperationen zwischen Wissenschaft und Praxis zum Thema „Corporate Social Responsibility“ am Beispiel von IKEA Deutschland, uwf UmweltWirtschaftsForum, 3, 1–9. DOI: 10.1007/s00550-016-0429-0.

Scheidler, S., Schneider, J.V., Schmitz, C., und Wieseke, J. (2016), „Wenn bei den Mitarbeiterfähigkeiten Soll und Ist abweichen“, Sales Management Review, 3, 28-38.

Schmitz, C., Wieseke, J., Scheidler, S. und Schneider, J.V. (2016), „Flaschenhals Vertrieb“, acquisa, 07-08, 76-77

Scheidler, S., Schneider, J. V. und Lindner-Dehghan Manchadi, Y. (2016), „Vertriebsmythen vertreiben“, Verkaufen, 3, 12-14

 

Konferenzbeiträge

Rothenhöfer, L.M../Schons, L.M./ Scheidler, S. (2017), “Communicating Responsibility Makes a Change! The Impact of Corporate Social Responsibility and Supervisor Communication on Employee Reactions during Change,” CSR Com, Wien, Österreich, 2017.

Scheidler, S./Schons, L.M./ Spanjol, J. (2015), “Internal Marketing of Corporate Social Responsibility (CSR) Initiatives: CSR Portfolio Effects on Employee Perceptions of Corporate Hypocrisy, Attitudes, and Turnover,” 2015 Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy, 2015.

Scheidler, S./Schons, L.M./ Spanjol, J./Wieseke, J. (2015) “Scrooge Posing as mother Theresa: Detrimental Effects of Imbalanced Corporate Social Responsibility Portfolios on Firms’ Internal Customers,” AMA, Summer Marketing Educators’ Conference, Chicago, U.S.A., 2015

Schons, L.-M.,/Scheidler, S./Bartels, J. (2015), “Tell me how you treat Your Employees! A Field-Experimental Study on Customers’ Preferences for Companies’ CSR Efforts in the Employee Domain,” AMA, Summer Marketing Educators’ Conference, Chicago, U.S.A., 2015

Scheidler, S./Schons, L.M./ Spanjol, J./Wieseke, J. (2015) “Striking the Right Corporate Social Responsibility (CSR) Balance: A Portfolio Approach to Externally- vs. Internally-Oriented CSR Strategies,” EMAC, European Marketing Association Conference, Leuven, Belgium, 2015

Schons, L.-M.,/Scheidler, S./Sen, S./Wieseke, J. (2015), “I don’t buy your story!” A field-experimental study on the detrimental effects of narrative-storytelling in corporate social responsibility communication,” EMAC, European Marketing Association Conference, Leuven, Belgium, 2015

Scheidler, S./Schons, L.M./ Wieseke, J. (2015), “The many faces of corporate social irresponsibility. An empirical study on consumers’ evaluations of diverse scandal types and their protest behavior,” EMAC, European Marketing Association Conference, Leuven, Belgium, 2015.

Schons, L.-M.,/Scheidler, S./Sen, S./Wieseke, J (2014), “I don’t buy your story!” A field-experimental study on the detrimental effects of narrative-storytelling in corporate social responsibility communication,” 9th International Conference of the Corporate Identity / Associations Research Group (CIARG), Amsterdam, The Netherlands, 2014.

Wieseke, J./Schons, L.-M./Scheidler, S. (2013), “Talk is silver, silence is golden? A field-experimental study on determinants of successful CSR communication,” in: Proceedings of the AMA Winter Marketing Educators' Conference, Las Vegas, USA, 2013.