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Prof. Dr. Sabrina Scheidler

Person

Publikationen

Konferenzbeiträge

De Roeck K./ Raineri S./ Scheidler / Jones D.A. (2018), Giving the Benefit of the Doubt: A Micro-Level Investigation of the Insurance-Like Effect of CSR, Academy of Management Proceedings (1),  Published Online:9 Jul 2018, https://doi.org/10.5465/AMBPP.2018.16540abstract

Schons, L-M./ Lengler-Graiff, L./ Scheidler, S./ Mende, G./ Wieseke, J. (2018), Listen to the Voice of the Customer -First Steps towards Stakeholder Democracy, Academy of Management Proceedings (1), Published Online:9 Jul 2018https://doi.org/10.5465/AMBPP.2018.13503abstract

Rothenhöfer, L.M../Schons, L.M./ Scheidler, S. (2017), “Communicating Responsibility Makes a Change! The Impact of Corporate Social Responsibility and Supervisor Communication on Employee Reactions during Change,” 2017 CSR Com, Wien, Österreich, 2017.

Scheidler, S./Schons, L.M./ Spanjol, J. (2015), “Internal Marketing of Corporate Social Responsibility (CSR) Initiatives: CSR Portfolio Effects on Employee Perceptions of Corporate Hypocrisy, Attitudes, and Turnover,” 2015 Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy, 2015.

Scheidler, S./Schons, L.M./ Spanjol, J./Wieseke, J. (2015) “Scrooge Posing as mother Theresa: Detrimental Effects of Imbalanced Corporate Social Responsibility Portfolios on Firms’ Internal Customers,” AMA, Summer Marketing Educators’ Conference, Chicago, U.S.A., 2015

Schons, L.-M.,/Scheidler, S./Bartels, J. (2015), “Tell me how you treat Your Employees! A Field-Experimental Study on Customers’ Preferences for Companies’ CSR Efforts in the Employee Domain,” AMA, Summer Marketing Educators’ Conference, Chicago, U.S.A., 2015

Scheidler, S./Schons, L.M./ Spanjol, J./Wieseke, J. (2015) “Striking the Right Corporate Social Responsibility (CSR) Balance: A Portfolio Approach to Externally- vs. Internally-Oriented CSR Strategies,” EMAC, European Marketing Association Conference, Leuven, Belgium, 2015

Schons, L.-M.,/Scheidler, S./Sen, S./Wieseke, J. (2015), “I don’t buy your story!” A field-experimental study on the detrimental effects of narrative-storytelling in corporate social responsibility communication,” EMAC, European Marketing Association Conference, Leuven, Belgium, 2015

Scheidler, S./Schons, L.M./ Wieseke, J. (2015), “The many faces of corporate social irresponsibility. An empirical study on consumers’ evaluations of diverse scandal types and their protest behavior,” EMAC, European Marketing Association Conference, Leuven, Belgium, 2015.

Schons, L.-M.,/Scheidler, S./Sen, S./Wieseke, J (2014), “I don’t buy your story!” A field-experimental study on the detrimental effects of narrative-storytelling in corporate social responsibility communication,” 9th International Conference of the Corporate Identity / Associations Research Group (CIARG), Amsterdam, The Netherlands, 2014.

Wieseke, J./Schons, L.-M./Scheidler, S. (2013), “Talk is silver, silence is golden? A field-experimental study on determinants of successful CSR communication,” in: Proceedings of the AMA Winter Marketing Educators' Conference, Las Vegas, USA, 2013.